How was Florina born?

In 2020, our founder Fiorella Salazar, driven by a unique vision, gave life to Florina with a clear purpose: to go beyond fashion. Fiorella always believed that footwear is much more than an accessory, it is a form of expression. This is how Florina was born, a Peruvian enterprise that, through artisanal work alongside the talented artisans of our country, seeks to convey a powerful message: "Blossom and shine with your essence."

Florina means " to blossom" and that is how we conceive each of our designs: as a process of growth, evolution and beauty. Just like a flower that grows and adapts to its environment, because we believe that every woman has a unique and special essence that deserves to be celebrated. Using high-quality materials, we seek to offer you footwear that not only lasts over time, but also accompanies you in every important moment of your life, always with a unique touch that makes you feel special.

 

Photo; Allengino Quintana.

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Here you can read the interview with the Founder and Creator of Florina, in the "Emprende Trome" section